Ana Salazar
Financial Wellness & Goals Coaching Leader
Ana Salazar, CMP, CPC, ICF-ACC, joins the Nevada Financial Educators Council Advisory Board as a founding member with more than three decades of experience that encompasses retail banking, program development and management, coaching, financial education, and community service. With a Bachelor’s degree in Sociology and Anthropology from the University of Nevada-Las Vegas (UNLV), certifications as a life and leadership coach, and a deep history of volunteerism, Salazar is an Assistant Vice President who currently leads the U.S. Bank Goals Coaching Program. In that role she manages complex goal-driven coaching efforts that support Financial Wellness, Campus Banking, Employee Engagement, and Community programs within the bank’s Alliance Team. Ana also creates and oversees implementation of strategic initiatives that drive growth, talent development, and progress toward organizational goals.
Salazar’s multiple talents also include relationship-building, as she leverages technology and innovation to encourage productive, collaborative partnerships with internal/external associates and cross-functional teams. She supervises content creation and delivery for the Goals Coaching Program, including podcasts, short videos, and digital marketing strategies.
Ana’s passion for helping people achieve their goals forms the impetus behind her specialization in Financial Wellness and Positive Psychology. This passion also extends into her community involvement, where she has an active volunteer presence in Nevada communities. She has been a member of the U.S. Bank Development Network Board since 2020; a Volunteer Teacher for Junior Achievement since 2012; and served on the UNLV Customer Experience Program Advisory Board from 2021-2025.
Ana Salazar’s goals for participating on the NVFEC Advisory Board are to advocate for strengthened financial capability initiatives and advance efforts that empower Nevadans and their communities to achieve lasting financial wellness.
